As product designer with a background in product management, and software engineering, I focus on structure, clarity, and long-term usability — building products that scale with people and organizations
In just 2 Years @ Jisr
I led product design in close partnership with product and engineering to evolve Jisr into a more coherent, scalable platform.
Together, we aligned on shared processes and language, helping the team move beyond feature-by-feature delivery toward a systems-oriented approach.
Our approach translated into a significant increase in NPS, stronger adoption, and helped position Jisr as a market-leading HR platform, supporting sustained and scalable revenue growth.
#1
NPS Increase by
+50%
+50%
In addition to great user feedback
More than
+50%
+50%
