I design complex product systems and help teams make better decisions under real-world constraints
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Iām a Product Design Manager who thrives at the intersection of strategy, craft, and execution. I design with empathy, think in systems, and take full ownership from problem framing to shipped outcomes. My focus is building products that genuinely serve users while advancing clear business goals.
Beyond individual contribution, I care deeply about building strong teams and design cultures. At Jisr HR, I built and mentored a 15-member Product Design team, established scalable product design processes, and contributed to company-wide initiatives including the Design System, Core UX experiences, and UX writing.
With a strong background in product management, I excel at aligning design decisions with strategy, priorities, and measurable impact. Iām often the bridge between stakeholders, product managers, and engineering teams, ensuring clarity, momentum, and high-quality user experiences throughout the lifecycle.
I bring a rare blend of design leadership and hands-on technical expertise. My background spans iOS, Android, NodeJS, ReactJS, and embedded systems, with a particular passion for ESP32 and hardware-driven projects. This allows me to collaborate deeply with engineers, anticipate constraints early, and design solutions that are both elegant and feasible.
Iām driven by curiosity, craft, and impact. I believe great products are humane and intentional. Whether leading teams or working hands-on, my goal is always the same: create meaningful, user-centered solutions that stand the test of time.
I adopt various research methods such as interviews and usability testing to uncover user needs and business opportunities.
I specialize in creating effective digital products with fast wireframes and prototypes through Sketch, Framer, Figma, ProtoPie, and Principle.
I ensure delivering data-informed solutions and features based on thorough quantitative analysis using platforms such as Mixpanel and Google Analytics.
I create and maintain modular design systems to ensure a quick and cost-free process for the teams.
I design simple and consistent yet delightful, attractive, and on-trend user interface products for users.
I collaborate closely and effectively with developers because of my solid background in software development with Front-End, iOS, Android, and Embedded Systems.
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